![]() And if I'm allowed to want my body to look how I want my body to look and aspire to dress it and flatter it when not pregnant, why as soon as I am 'with child' do I have to start succumbing to nature and give into the miracle of birth? That's great if that's you, but it wasn't me. Most women don't get that 'football up a jumper', 'you wouldn't know she's pregnant from the back!' look. I wouldn't have minded something that safely and comfortably shaped around my bump. Though if I'm honest, something else about the holier than thou 'let women's bodies be beeeeaaaauuutiful during pregnancy' gang pissed me off. Tbf to Kim, 'Skims Girdles' probably wouldn't have been a great name. And as Kim and Chrissy have claimed - and many other women have said - the shapewear is more about support and comfort, than changing a shape or slimming it. didn't see it that way?Īll the bumps in the advert look different. So the theory went that this shapewear was about creating a 'perfect bump', that our bodies SHOULD look a certain Kardashian way even when we're going through a huge biological change.īut honestly, maybe I'm just out-outraged, but I just. Many would argue the Kardashians have been responsible for a lot of things that have done little to boost - and much to endanger - women's self esteem. The shape, the look, the contouring, the obsessive filtering, the unrealness of the expectation of all of that. The Kardashians have been responsible for a considerable shift in the ways women and their bodies are perceived. We live in internet times though, so of course there was a backlash. So when I saw Kim's original post without any of the backlash, my first thought was, 'Huh, cool, good idea!' Personally, being six to nine months pregnant during a heatwave, all I wanted was a pair of shorts to avoid thigh chafing - I couldn't find them and just had to buy progressively bigger pairs. At least Kim isn't erasing them for that year. The fact that many retailers have chosen to just not want their money for a year, has never made sense to me. This is a YEAR of spending power for most women who have a disposable income for the last time they will in a while (if it's their first child). Most brands now only stock maternity wear online and frankly, most of it is ugly. The rest of the world's retailers seem to think they want to hide at home, wear mu-mus or buy clothes in bigger sizes that fit them badly just to feel 'normally dressed'. So I'd also say we should be giving Kim props for acknowledging that pregnant women exist and want to shop. It's the same experience I had when looking for clothes ANYWHERE to be honest. I have to say though, maybe that's a US perspective - here in the UK, when I was pregnant, I remember actually enquiring with two separate brands about whether they had any shapewear for pregnant women. The first thing to say in defence of Kim is that she's not the first person to launch such a product - something many have pointed out.
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